If you run a business within the food industry that provides delivery or collection services, you should never underestimate the importance of high-quality and purpose-made packaging.
Because your customers don’t focus solely how the food tastes – they care about how it looks, whether it’s been tampered with, how fresh the food is, and whether it’s made a mess in the bag.
Here at Venturepak, we understand the importance of proper packaging.
Not only can the right food transportation solution help to minimise leaks and cross contamination, but it can also boost your reviews by increasing the number of satisfied customers!
How does good takeaway packaging impact customer satisfaction?
Supports safety
There’s nothing more important to takeaway businesses than keeping their customers safe.
However, using low-quality containers can put them at risk.
Whether they’ve been made from a material that isn’t food-safe, don’t feature secure lids, or aren’t tamper-evident, they can pose a greater risk to customer safety.
At Venturepak, you can rest assured that our takeaway containers are designed with you and your customers in mind. Food-safe, leak-proof, and tamper-evident, we take all the necessary measures to put safety first.
After all, no customer is going to leave a great review if they’ve been burnt by a leaking cup of coffee, fallen ill from cross contamination, or had their food transported in a container that simply isn’t fit for purpose.
Minimises mess
Regardless of whether your customers are ordering soups, salads, or creamy desserts, no one wants to be delivered food that’s already making its way out of the packing and into the carrier bag.
Fortunately, high-quality takeaway packaging is designed to be both robust and leak-proof with secure lids and reinforced edges. This helps to prevent spills while it’s on the road and ensure it arrives at the end destination with all the food still securely within the container.
Ultimately, using unreliable takeaway containers that are prone to leaking can end up leaving a bad taste in your customer’s mouths – and that’s before they’ve even had chance to sample your dishes.
Protects appearance
As a takeaway business, we know you take pride in the appearance of your food.
From carefully iced cupcakes to well-built burgers, every good chef or food business owner knows that their customers eat with their eyes first.
That’s why using strong, sturdy, and reliable takeaway containers is essential to helping prevent too much jolting and squishing during transport (especially with multi-order stacking), ensuring the food remains in one piece throughout the journey.
With your dishes still intact by the time it gets to your customers, you can rest assured that their first impression of your food will be a positive one, encouraging greater satisfaction and a more enjoyable overall experience.
Boosts confidence
Another effective benefit that great takeaway packaging can have for your business is by leveraging the power of personalised branding.
Many takeaway companies may not realise this, but by using generic food containers, they miss out on the vital opportunity to spread brand awareness and brand recognition in their customers.
Strong branding can also encourage your customers to view you as a more professional business and instil greater confidence in your products and services.
While these customers have already found you by the time they receive your food in a takeaway container, when it comes to ordering food again, they’re far more likely to recall your name with this visual branding boost.
Plus, when it comes to motivating customers to leave reviews for your business, the best place to start is to make sure they know your name – a task that’s much easier to accomplish with tailored branding!
How can Venturepak boost the satisfaction of your customers?
With our high-quality, leak-proof, and food-safe takeaway containers – of course!
Our range of injection-moulded polypropylene products is specially designed to maintain freshness, reduce safety risks, and protect the visual appearance of your food – helping to ensure more satisfied customers!
Featuring round containers with lids that can effectively hold everything from comforting soups to creamy yoghurt, to rectangular containers commonly used to store curries, stir-fries, and slices of cake, our containers provide high-quality food storage and transport.
They’re also tamper evident, helping customers and businesses alike to reduce contamination and prevent tampering. The result? An increase in consumer confidence and welcomed decrease in business liability!
To learn more about our robust and reliable food containers for takeaway businesses, please don’t hesitate to speak to our knowledgeable team today.
Phone: 01744 415111
Email: sales@venturepak.co.uk
