You could have created the most delicious ice cream in the world, but without the right packaging, you might still find sales are slow!
How your ice cream is packaged plays a piovtal role in how your product is perceived – and whether customers decide to give it a try.
Poor packaging may put customers off, or cause your product to get overlooked, whereas the right packaging can attract attention and win coveted customer trust.
Why is your ice cream’s packaging so important?
When customers visit your ice cream shop, packaging is the first impression they have of your products.
If your packaging isn’t making the right impact, it could mean the difference between them making a purchase or leaving the store empty-handed.
What are the features of excellent ice cream packaging?
Your ice cream container has two key roles.
First, it needs to be functional, to keep the ice cream safe and maintain product quality.
Second, it needs to have visual appeal, helping to attract attention and build trust with customers.
Let’s look at some of the most important features of the best ice cream containers.
- High-quality and durable: Ice cream containers should be made from durable materials like polypropylene (PP) so that they can withstand freezing temperatures without cracking or warping and to prevent damage during storage and transportation
- Food-safe: Ice cream packaging absolutely must be made from a food-grade material to ensure compliance with food and hygiene standards
- Attractive branding: If you want your products to stand out in a crowded freezer and attract attention, then your packaging needs to look the part. Investing in a professional logo, packaging design, and high-quality printing will give your products more of a presence. At Venturepak, we offer in-mould labelling (IML) services, where we print your design directly onto the container for a premium, durable, and scratch-resistant finish
- Tamper-evident: Using tamper-evident ice cream containers helps to win customer trust. It provides visible proof and reassurance that the product has not been tampered with or contaminated and is safe to eat
- Clear product information: Important information about ingredients, allergens, and the best-before date should be displayed clearly on the packaging to support compliance and help customers to buy with confidence
- Airtight seal: An airtight seal helps to maintain your ice cream’s quality by reducing air exposure and preventing freezer burn and ice crystal formation
Looking for ice cream containers that tick all these boxes?
Check out our range of premium ice cream containers.
And if you need help choosing the perfect packaging products, contact our team by calling 01744 415 111 or emailing sales@venturepak.co.uk, and we’ll be happy to help!
How can the right ice cream packaging help to increase sales?
Ok, so now we know what the right ice cream container looks like, but how exactly can choosing the right pot to put your ice cream in help boost sales?
The way your ice cream products look in the freezer has a huge influence on whether customers decide to buy them or not.
Customers will never know how good your ice cream tastes if your packaging doesn’t persuade them to give it a try.
The right ice cream packaging helps to:
- Maintain product quality: Ice crystals, freezer burn, and contamination can all ruin the taste and texture of your ice cream. High-quality, airtight ice cream containers help maintain product quality, ensuring your ice cream consistently delivers on taste and texture, encouraging customer loyalty and repeat purchases
- Win customer trust: Customers are more likely to buy products that they trust. Using high-quality ice cream containers that feature tamper-evident seals and clearly displaying important product information shows customers that you take food safety seriously
- Boost brand reputation: Premium, thoughtfully designed packaging can help to strengthen your brand image and position your business as reliable and professional
- Encourage repeat business: High-quality packaging helps ensure your customers consistently have positive experiences with your products. This boosts customer satisfaction, builds loyalty, and encourages repeat purchases
- Increase perceived value: Premium packaging, professional branding, and a polished finish can elevate how customers perceive your brand, allowing you to justify a higher price point
Invest in premium ice cream packaging from Venturepak
Ice cream shops that want to increase sales must assess whether their existing product packaging is sending customers the right message.
Packaging should be seen as an investment in product quality, brand image, and customer trust – all of which can help to grow revenue.
At Venturepak, we supply high-quality ice cream containers and offer in-mould labelling services, supporting ice cream shops with improving both the quality and presentation of their products.
Our containers are available in a variety of shapes, volumes, and colours, from 2ltr to 10ltr containers.
Contact us for support choosing ice cream containers from our range that not only protect your product but also help increase sales.
Email sales@venturepak.co.uk or call nus by dialling 01744 425111.
